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New
Brand Protection Facts
According to the report jointly prepared by Organisation for Economic Co-operation and Development (OECD) – European Union Intellectual Property Office, Mapping Global Trade in Fakes 2025: Global Trends and Enforcement Challenges, highlights that in 2021 the global trade in counterfeit goods reached an estimated USD 467 billion, representing 2.3% of total global imports. It also shows that between 2020 and 2021, footwear, clothing, and leather goods were the most commonly seized counterfeit products, highlighting the persistent vulnerability of these categories to illicit trade. 
Counterfeit Products Icon

Counterfeit Products

  • Unauthorised replicas of branded products. 
  • Poor quality copies that do not comply with established safety, durability, or performance requirements. 
Copyright Piracy Icon

Copyright Piracy

  • Illegal use or distribution of copyrighted content. 
  • Unauthorised reproduction of copyrighted works. 
Trademark Infringement Icon

Trademark Infringement

  • Unauthorised use of brand identifiers such as logos, names, or slogans. 
  • Marks or trade names that closely resemble the original brand and likely cause consumer confusion. 
Supply Chain Vulnerability Icon

Supply Chain Vulnerabilities

  • Distributors selling genuine products outside approved channels, also called grey market. 
  • Authentic goods legally sold overseas but brought into a new market through unauthorised channels, are known as parallel imports
Domain Spoofing Icon

Domain Spoofing

  • Fake websites mimicking legitimate brands. 
  • Cybersquatting by registering, using or selling domain name that closely resembles to well-known trademarks, company’s brand or individual names.  
Social Media Impersonation

Brand Impersonation on Social Media

  • False social media profile pretending to be the brand or its representatives. 
  • Misleading posts or ads that suggest a connection to the brand. 

At TenIntelligence, we understand the challenge of establishing effective Brand Protection Strategy. 

  • The UK, UAE & Global Coverage: We conduct brand protection investigations across the UAE, wider Middle East markets, and UK with extended global capability through our established network of trusted local operative partners. 
  • Evidence-Led Methodology: All investigations conducted to evidential standards for UK Trading Standards, PIPCU, and court use. 
  • Multi-Sector Experience: Fashion and apparel, luxury goods, pharmaceuticals, FMCG, electronics, technology, cosmetics, and automotive.